BackChat

21/6/2015 Glasgow

Overview

BackChat is a simple waterproof rucksack cover for cyclists which have bold and thought provoking statements printed on it.

Barrier This Solves

The BackChat concept is intended to encourage drivers and other road uses to see cyclists as people just like them - rather than as "cyclists". This builds on the concept that people on bicycles get treated quite differently depending on the bike they are riding and the clothes they are wearing. For example, a tourist on a rental city bike may get treated with appropriate respect and caution by many drivers, whereas a lycra-clad man on a road bike may not.