BYKE: byking is better with friends

21/6/2015 Beirut

Overview

Encourage on-the-fence cyclists to make a habit out of cycling through gameification, incentivizing, and making it social.

Barrier This Solves

Most Lebanese people believe that cycling is unsafe on Beiruti streets or perceive it as an enthusiast-only sport. Additionally, biking is seldom seen as a casual and fun mode of transportation.