User journey touch points: From the perspective of the riding process, it is mainly affected by the weather during the riding process. Therefore, we gathered on the road to the related problems.
Through street research, we conducted research on observation, role-playing, and passers-by interviews and found that:
1) Comfort and safety balance
Found: In order to maintain a comfortable driving experience under the scorching sun, many logistics express personnel have safety helmets on the car, but they are not worn according to regulations.
Interpretation: Most people have blind luck and neglect security factors, making traffic regulations ineffective. The heat dissipation of the safety helmet is not good, making the summer riding experience even more difficult.
2) The cost of a red light
Found: It was observed that passers-by was waiting for the red light, because they did not want to be completely exposed to the sun, but chose a hard red light.
Interpretation: For some cyclists, the pursuit of comfort and efficiency will be greater than safety.
3) Modified escooter
It is found that many electric motorcycles have a ceiling for installation. It is known by experts in the group that this is an 'illegal modification' and there are potential safety hazards.
Interpretation: How to better design the roof of an electric motorcycle, so that it is more safe while sheltering from wind and rain?
4) The sin of the backpack
Discover: In order to experience the real summer riding experience, we simulate the riding scene by sharing bicycles on the real road. During the riding process, the sweat is completely wet due to the shoulder bag clinging to the back part. Interpretation: In the riding, the breathability of the dress and backpack fabric will greatly affect the rider's feelings.
5) Differences in the behavior of riders of different ages on the ride
Everyone has different weights on the four factors of sun protection, heat resistance, beauty and personal safety, which determines their riding differences: a/ Young male: not too accidental, face unobstructed b/ Young women: wear hats and umbrellas, consider matching with clothing, and wear long-sleeved jackets (interpretation: appearance is more important than temperature) c/ middle-aged women: the visor's brim will be used as a sunglass while wearing a mask d/ with children riding: there is a ceiling in the child seat, or the child is holding an umbrella
a/ Single handed parasol ride
b/ The bicycle seat is covered with a plastic bag. Interpretation: Protect the seat, resistant to dirt, scratches, heat and moisture. Question: Why are the bicycle seats black? (black heat absorption)
Based on the above research, we decided to start with the transformation of the bicycle seat. The target audience is the majority of shared bike riders. The modified seat can mainly achieve the following functions:
- Foldable: After each use of the bicycle, you can fold the seat so that it is not exposed to rain and exposure, increasing seat life and riding experience
- Can be stored: The folded seat can be used to lay down personal items such as safety helmets with improved heat di