A campaign, with a friendly character as a mascot, targeting different user groups in Chennai, in order to make cycling more commonplace.
Misconceptions preventing cyclists and others from accepting cycling as an everyday activity in Chennai.
Misconceptions exist, both among those willing to cycle, as well as those who share road space with cyclists, in Chennai. We attempt to use a range of initiatives, tailor made to groups like educational institutions, corporates, traffic police etc to make cycling a part of everyday life in Chennai. It is hoped that this campaign will make cycling in the city safer and far more enjoyable than it is today.