A pollution mask for sudden and/ou lingering, unescapable, clouds of air pollution.
Barrier This Solves
Air pollution makes cycling unconfortable, and being heavily exposed to it has detrimental health effects in the long run. A cloud of smoke that lingers on longer than we can easily hold our breath makes breathing difficult, we feel like choking. This makes cycling unconfortable and gives it a perception of danger to health. Permanentely using a pollution mask is overkill and sends a wrong and pernicious message that cycling is dangerous and potentially bad for your health, which might deter potential users from taking up cycling.