SMARTCYCLERS

26/6/2016 Manchester

Overview

Signage of easy/safe/interesting cycle routes that extends cycling social practice beyond "sport & leisure"

Barrier This Solves

Barrier 1:- the perception that you have to be a "cyclist" to use a bike. The aim is to counteract the heavy sports and leisure bias associated with cycling in the UK.
Barrier 2:- there is a lot of stuff on the net about route finding, but you have to know where to find it. The SmartCyclers signage helps point people to it.

Team

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location

Detailed Description

Weather resistant direction signs stuck to street furniture that indicate an easy-safe/interesting and relatively car free cycle routes in town. The signs do not point in any particular direction, but merely indicate a nice place to ride
Signs incorporate a QR code that links to a mapping app, and also possibly to a website that in turn, links to local and national cycling resources.
The signs will be illustrated with pictures of "non-Lycra" Cyclers (sic) on "ordinary bikes".

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